About Something Good Merchandise
Something Good Merchandise is a merchandise brand that sells clothing and other items featuring designs inspired by Broadway/musical theatre and other forms of pop culture. For the purchase of every product, Something Good Merchandise donates a portion of the proceeds to Broadway Cares/Equity Fights AIDS and other charities related to the designs’ inspiration. We want to do more than just offer you something good; we want to do something good.
The brand was created by identical twin sisters Ashley and Amanda, whose shared interest in musicals formed after their first trip to New York City in 2017. Despite a relatively young love for Broadway, they often have to restrain themselves from making musical theatre references for fear of going overboard—as though there’s such a thing.
Late one night, Ashley and Amanda decided to combine this love and their creativity by starting a merchandise brand. It would not only allow them to express their musical theatre fandom in a new way beyond standard show T-shirts but also to share it and give others that chance as well.
Together, they brainstorm design ideas. Ashley, the lead designer, does the majority of the design work, and Amanda, the design consultant, provides feedback and helps finalize the designs.